The 4 Flows
How can we use products and materials longer over time. Afterall, the longer a product is in use, the smaller the ecological footprint will be.
It is about using fewer components, materials and energy to create new products. The motto is ‘sharing and renting instead of owning.’
Waste is just a wasted resource. How can we reuse ‘wasted’ materials and think about the ‘end-of-life’ gameplan of any and every object.
How can we remove hazardous substances and regenerate natural ecosystems? It’s about doing more good and not ‘less bad’.