let it grow
Holy smokes, it's 2020.
Why are we still cutting down trees, just to place them in a room, and toss them out after a few weeks?
CIRCLE THAT
SAYS:
Christmas.. a time signifying abundance and gratefulness yet is marked by overconsumption and throwaway attitudes. And what is more representative of this mentality than the iconic Christmas tree? Once embraced in the corner of our livingrooms, it quickly gets tossed out when the holidays are over and the once so loving element is no longer our problem. Last year 50 000 trees were thrown away in Utrecht alone.
THE BIG
IDEA:
Circle That mobilised at least 1000 Utrechters to get a plantable Christmas tree.
Replantable? Yes, not a cutdown one, but a tree with a clod. This tree will be returned or collected after the holidays, so that the tree can be returned where it belongs:
in the ground in nature. #letitgrow
How:
-
Raise awareness & trigger mindset change
-
Provide the alternative
-
Activate people via CrowdAction
SNIPPETS OF
CIRCULAR SUCCESS:
~ 1211 Utrechters chose for a plantable Christmas tree in 2020!
Our goal has thus been exceeded by 211 circular citizens.
~ Almost 300 more trees will be planted in collaboration with Trees for All!
We encouraged citizens to donate their 10 euros deposit money to planting more trees.
PARTNERS:
